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HUMAN-CENTERED CREATIVE PHILOSOPHY
ON VALUING TRUE INSTINCTS
COMMUNICATE FACE TO FACE

野狗窩 INSIDE OUR DOGHOUSE

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月在上方諸品靜 心持半偈萬緣空 In deafening silence does the Luna peace all restless beings
Half of a Buddhist sutras in heart rest all in Sunyata

我們在上海的家坐落於大隱於市的“上方花園”小區裏。位於淮海中路1285號的花園小區,於1916年建立之初被稱作“沙發花園”,是一個不列顛猶太人的私人莊園。後於1933年浙江興業銀行買下這裏,添磚加瓦蓋了70多所建築。這些西班牙風格的磚木結構建築經歷了85年的風吹日曬,變成了現在我們看到的小區模樣。 Our Shanghai home sits inside a historic neighborhood named Shangfang Garden. Located at 1285 Middle Huaihai Road, the Garden was set up in 1916 as a private garden of a British Jewish after whom the garden was named Sofa Garden. In 1933 Zhejiang Xingye Bank bought the land on which over 70 buildings were built in the garden-residence complex. Most of the premises are of the brick-and-wood structure following Spanish style distinctive features.

1950年著名的出版家、教育家張元濟來到了這裏,他以“月在上方諸品靜,心持半偈萬緣空”為意,重命名為“上方花園”。張老在上方花園24號樓安穩的度過了他生命中最後的19個年頭。戰時很多著名的學者和維新派也慕名而來,入住上方花園。有著歷史沈澱的花園現今敞開大門,擁抱每一位來者,這裏有咖啡店、書店、精品屋,還有像我們一樣的創造者。 It was renamed Shangfang Garden in the 1950s and inscribed by Zhang Yuanji who is a well-known publisher, educator and philologist, and residents in the No.24 complex for the last 19 years of his life. Many legendary scholars and reformers of the Republican era moved to Shangfang Garden during the wartime. Nowadays, the garden passes on cultural heritage and breeds the newcomers, cafe, bookshop, boutique companies, and creators like us.

W 的生活 NOW
LIFE AT W

三年前當野狗們搬進來的時候,我們重新翻修了我們的72號樓,開辟了屬於Wer的新家,稱為“狗窩”。雖是“狗窩”,卻能以人為本。 When W moved in Shangfang Garden three years ago, Wers refurbished the space, decorated our private garden and name it the Doghouse. The Doghouse is all about people.

我們擁抱改變,我們求同存異,我們鼓舞人心。內部每周一次分享會讓所有Wers輪流分享他們所喜歡的廣告,發現的文化,探討創作的過程和行業的發展。同時創始人、創意總監們和業界大咖推心置腹的分享,激勵著野狗們持續創作好作品,並順便改變世界一點點。 It embraces changes, diversities, and inspirations. Once a week in W, our Sharing Sessions encourages every Wer to take turns sharing their personal work, favorite ads, and cultural discoveries, discussing how the best ads and creative content are made. Our founder, group creative director and creative directors also give panels on W’s vision and how we can make the world a better place.

公司文化絕非陳詞濫調
而是一種行動
Culture Is NOT a Company Cliche

But An Action

改變廣告人的命運 To Change the Stereotype of Ad Men.

我們执行1030不加班计划。
W鼓勵公司內部自主創業。我們給予每一位員工時間,團隊和資源去開拓新的計劃。每一個新的嘗試都是一個新的開始。Wer們每年也會有機會去大型國際廣告機構進行交流並學習比如戛納幼獅。
No workacholics.
W entirely opens to entrepreneurial spirits within the company. We empower our staff with time, resources, teams and financial support to explore new projects. Every project is a new startup. Wers are also given opportunities of international agency exchanges and learning.

生活即工作 We Treat Our Work as Life.

廣告人是這地球上最酷的人類。
我們堅信好的作品和靈感來源於生活,拍腦袋出點子,用心血去澆鑄。W不按照工時打卡的傳統企業形式來衡量工作質量。每周不僅有團隊健身活動,瑜伽,HIIT等,最棒的是!你一定不想錯過每年的出國團建,猜猜我們今年去哪裏?
Ad men are the coolest people on earth.
We believe in good work comes from hearts and minds. And we don’t measure output by counting hours. In-house workouts, yoga, HIIT, and group exercises are available throughout the week. Oh, what’s more! Every year, we have an outing event in different countries for team building.

我們的團隊 OUR TEAMS